These delicious and ready-to-eat overnight oats were originally only sold in select locations on the west coast. With brekki’s plans to expand production across the US., they were looking for a new bold brand platform to accompany their already established logo and product packaging. That’s where we came in.
art direction | branding | design | animation
All work was produced while working at GYK Antler.
I designed a landing page that introduced brekki in an exciting and clear way. To add an additional wow-factor, I animated the header using the logo symbol, brand colors, and falling ingredients. The landing page is responsive across all devices.
brekki really wanted to make an impact through their social channels. For Instagram, I created a grid of 9 posts that can live separately or together. I used the colors and illustrations from the existing brekki packaging as building blocks to create a vibrant, colorful brand. I also designed and animated Instagram stories that illustrate what brekki is in a fun and engaging way.
Once we established a new look and feel for the brand, I concepted and art-directed a social content photoshoot to showcase what’s in brekki, and all of the fun ways you can enjoy it.