The clinical team at Firefly Health was in need of simple, delicious recipes to send to their patients. The goal was to create easy-to-follow recipes for people who are new to cooking, but are trying to live a healthier lifestyle. We worked with a Firefly Health nutritionist to create the Real Recipes Between Visits series.
art direction | design
The art direction for these recipes needed to achieve a simple, effortless, non-intimidating factor to encourage patients and viewers to use them.
We captured the ingredients in our brand “bulb” shape in order to show the viewer what they’ll need in a fun way. I also chose affordable brand-colored serve and cook-ware for the steps section and final shots to make them pop and appeal to our audience.
I designed a library landing page of all 12 recipes that links to each detailed recipe page – all of which are responsive for desktop and mobile, for easy cooking. We also promoted them on social media through instagram carousels and stop motion video.
Stop motion video edited by Fast Friends Creative