The New Hampshire Lottery welcomed Keno 603 as a new game to restaurants and bars across New Hampshire, and we were asked to develop branding and campaign materials to promote it. I established a look and feel to be paired with the logo, designed print, digital and social ads, and concepted TV spots.
design | tv spot concept | social content | animation
All work was produced while working at GYK Antler.
It was important for the look and feel to be exciting in order to entice customers to play, and for the colors to be bright enough to stand out in a bar setting. We also wanted to put emphasis on the ease of playing Keno 603 and how to do so.
The TV spots were a perfect chance to target a wide audience and show that anyone can play Keno 603. I concepted an idea of utilizing personas to showcase the different types of Keno 603 players, therefore making it relatable to anyone watching. My team and I worked to make the spots humorous, bold, and entertaining in order to frame Keno 603 as a fun, easy game to play while at restaurants and bars in New Hampshire.
In addition to the materials in restaurants and bars, and the tv spots, we created many social ads to continue to get the word out. I used light animation to make the posts more engaging, paired with copy highlighting the unique game benefits.