In 2017 we released a summer campaign for New Hampshire Tourism showing everyone how to have a “limitless summer” in New Hampshire. I designed and executed a North Station takeover in Boston, print and digital ads.
design
All work was produced while working at GYK Antler.
We included a wide range of photography in all advertisements to paint the picture that it’s easy to have a “limitless summer” in New Hampshire while partaking in endless activities.
The largest piece of this campaign was the North Station takeover and interactive bus station wrap in Boston. We wanted to make sure to drive people north of Boston to visit New Hampshire. Along with the wide range of photography, I utilized large type that bled out of frame, to reiterate the “limitless” message.