The Greater Manchester Chamber was established in 1911 and remains the largest chamber of commerce in NH, representing nearly 1,000 businesses. They asked for a new brand identity that represents the innovative, modern and exciting initiatives and growth taking place within the Greater Manchester region.
art direction | branding | concept | design
All work was produced while working at GYK Antler.
Our new logo and Boldly Going tagline serve to reinforce the Chamber’s position as a leader and forward thinker in the area’s evolving economy.
The new brand clearly represents a growing, modern organization that acts as a vital resource for Manchester business owners and residents.
The brand was revealed to 800+ people at the 2019 Greater Manchester Chamber annual dinner.
After the new Greater Manchester Chamber brand was well received, they also asked us to develop a new Manchester Young Professional logo that could live as a sub-brand.